ghost e-riot

I was commissioned by bike manufacturer GHOST to shoot stills for the product launch of their new electric full suspension mountain bike. MTB legend Tomáš Slavík invited his friends Tobi Woggon and Oli Sonntag to explore his home trails in Czech Republic on GHOST's new e-mtb, riding gnarly trails, going fishing and camping in the wild. My colleague Lars shot video at the same time; working alongside and around each other, we inspired and complemented each other in the process. The campaign was subsequently launched on instagram, YouTube and the company's website.